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  5. Eye Tracking in Advertising Effectiveness Research for Cultural Marketing
 
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Eye Tracking in Advertising Effectiveness Research for Cultural Marketing

Source
In: Abstracts of the 18th European Conference on Eye Movements 2015, Journal of Eye Movement Research, 8(4), 257
Date Issued
2015
Author(s)
Kummer, Claudia  
DOI
10.16910/jemr.8.4.1
URI
http://hdl.handle.net/20.500.11790/231
Type
info:eu-repo/semantics/conferenceObject
Konferenzbeitrag
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20.500.11790_231.pdf

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