Cross‐Cultural Comparisons in Marketing Research – The Role of Equivalence Models and Adequate Data Analysis Techniques

Rinke, WolframWolframRinkeStöckl, AlbertAlbertStöcklEisingerich, Andreas BenediktAndreas BenediktEisingerich2019-03-222019-03-222014-05-14http://hdl.handle.net/20.500.11790/1148Cross‐Cultural‐Business Conference, Steyr, 14th of May, 2014deinfo:eu-repo/semantics/closedAccessCross‐Cultural Comparisons in Marketing Research – The Role of Equivalence Models and Adequate Data Analysis Techniquesinfo:eu-repo/semantics/conferenceObject