Eye Tracking in Advertising Effectiveness Research for Cultural Marketing

Kummer, ClaudiaClaudiaKummer0000-0003-3350-729X2016-06-142016-06-142015In: Abstracts of the 18th European Conference on Eye Movements 2015, Journal of Eye Movement Research, 8(4), 2571995-8692http://hdl.handle.net/20.500.11790/2318th European Conference on Eye Movements, August 16-21 2015 in Vienna, Austriadeinfo:eu-repo/semantics/openAccesEye Tracking in Advertising Effectiveness Research for Cultural Marketinginfo:eu-repo/semantics/conferenceObject10.16910/jemr.8.4.1